Privacy Policy

Hope and Goodness, LLC. Last updated: October 2026

1. Introduction

The Hope and Goodness website (hopeandgoodness.com) and the Hope and Goodness mobile app ("the App") are owned and operated by Hope and Goodness, LLC, a Georgia limited liability company ("Hope and Goodness", "we", "us"). We are the data controller of the personal information described in this policy.

This Privacy Policy explains what information we collect, why we collect it, who helps us process it, and the choices and rights you have. Please read it before using the website or the App.

We take care of your personal information and are committed to keeping it confidential and secure. We do not sell your personal information, and information from the App is never used for advertising.

If you have any questions about this policy, contact us at hello@hopeandgoodness.com.

2. Information We Collect

2.1 Website

When you visit the website, we and our website provider automatically collect certain information about your device, such as your browser type, IP address, time zone and cookies placed on your device, as well as the pages you view, what referred you to the site and how you interact with it ("Device Information").

If you choose to use certain website features, such as our newsletter, a contact form or a purchase, you may give us details such as your name, email address, city, organisation, telephone number or payment information. You can browse the website without providing this information, but some features may not be available without it.

2.2 The App

Information you give us:

• Account information: your email address and password. Passwords are stored in encrypted (hashed) form by our database provider, and we cannot see them.

• Profile information: your preferred name and, if you choose to add one, a profile photo.

• Wellbeing information: your mood check-ins and any notes you add, your journal entries (including musings, guide reflections, ANCHOR entries and Letters from God), wellbeing check-ins, and anything else you choose to write in the App.

• Body & Soul information: nutrition check-ins, meals and drinks you choose to log, weekly Body & Soul reflections and movement you log.

• Conversations with Hope: the messages you send to Hope, our AI companion, and Hope's replies, along with a short private memory note that helps Hope remember your journey.

• Guide activity and favourites: which guides you have started, completed or saved, the reflections and resources you mark as favourites, and any feedback you send about a guide or a reply from Hope.

• Family lists and tasks: if you create or join a family list, the list's name, the shopping items and household tasks on it, the first name you choose to show to the people in that list, and who added, was given or completed each item or task. See section 5.

• Email preferences: whether you have chosen to receive emails from us (this is off unless you turn it on).

• Settings and preferences: such as reminder choices, light or dark mode and ambient sound.

• Voice input: if you choose to speak instead of type (for example to Hope, in notes or in search), your phone's speech recognition turns your words into text. On iPhone this is Apple's speech recognition, and on Android it is Google's. This may happen on your device or on Apple's or Google's servers. The App uses only the text, in the same way as a typed message. The App does not record or store your voice.

Information collected automatically:

• Time zone: used to reset your daily and monthly usage at the right local time, and to show crisis lines for your region. We do not collect your precise location or use GPS.

• Usage information: for example, how many messages you send to Hope each day and month, so we can apply fair-use limits.

• Anonymous feature counts: a daily count of how many times each part of the App is opened, across everyone, so we can see which features help people most. These counts are not linked to you, your account or your device, and never include anything you write. You can switch this off in Settings, under Privacy, "Help improve the app".

• Anonymous safety counts: a daily count, across everyone, of how often Hope's safety check shows crisis resources (see section 4). It is not linked to you, your account or your device, and never includes anything you write.

• Device information: device type, operating system and app version.

• Push notification token: only if you allow notifications, so we can send the reminders you ask for, including family task reminders.

• Subscription information: your subscription status and purchase history, provided by Apple or Google through our subscription provider, linked to an anonymous app user ID. We never receive your card details.

Information that stays on your device:

• Apple Health: on iPhone, if you choose to connect Apple Health, the App reads information such as steps, sleep, heart rate, activity and workouts (and, if you turn on private body measurements, weight, lean body mass and body fat) to show your daily Body Check. This information is read and shown on your device only. It is not sent to our servers or to Hope, it is never used for advertising, and it is never sold or shared. You can turn this off at any time in the Health app or your phone's Settings.

• Health Connect: on Android, if you choose to connect Health Connect, the App reads the same kinds of information (such as steps, sleep, heart rate, exercise, active calories and, if you turn on private body measurements, weight, lean body mass and body fat) to show your daily Body Check. This includes information that other apps and devices, such as your watch or ring, have shared with Health Connect. It is read and shown on your device only, is not sent to our servers or to Hope, is never used for advertising, and is never sold or shared. You can remove access at any time in Health Connect or your phone's Settings.

• Many of your daily tools, such as notes, to-dos, habits, personal shopping and gift lists, Bible study notes and private body measurements, are stored only on your device unless this policy says otherwise.

• Your App PIN, if you set one, is stored only on your device and is never sent to us.

• Photos you choose for your vision board stay on your device. If you save your vision board, it is saved to your photo library with your permission.

3. How We Use Your Information

We use your information only as needed to run the website and the App and to support you. Specifically, to:

• Provide the App: guides, journaling, mood check-ins, your daily tools and conversations with Hope.

• Share what you choose to share: show your family lists and tasks to the people in that list, and send them the reminders you set.

• Personalise your experience: tailor Hope's replies and guide suggestions to your name, history and preferences.

• Manage subscriptions: confirm your free trial or subscription and unlock premium content.

• Send reminders: only if you turn them on. You can turn them off at any time.

• Keep the service safe and fair: protect accounts, prevent abuse and apply fair-use limits.

• Improve the service: understand, in general terms and through anonymous counts, how features are used so we can make them better.

• Communicate with you: answer support requests and send important account or policy updates. We send other emails, such as news about Hope and Goodness, only if you have chosen to receive them, and every email has a way to unsubscribe.

We never use information from the App, including anything you write, your mood check-ins, your Body & Soul information or your conversations with Hope, for advertising, and we never sell it. On our website only, we may use analytics and advertising cookies and pixels with your consent, as described in section 14.

Legal bases (UK and EU users). We process your information to perform our contract with you (providing the App you signed up for), with your consent (for wellbeing and health information, notifications, emails, optional features such as a profile photo and family lists, and optional website cookies), for our legitimate interests (keeping the service secure, preventing abuse and improving it), and where required by law.

4. Hope, Our AI Companion

Hope is an AI companion inside the App. Hope is powered by Claude, an AI model made by Anthropic. Before you first use Hope, the App asks you to confirm that you understand this, and you can switch Hope's AI features off at any time in Settings.

When you chat with Hope:

• Your messages, together with relevant context such as your preferred name, recent mood check-ins, Hope's memory note, your recent messages and your approximate region (from your time zone), are sent securely to Anthropic so that it can write Hope's reply.

• Under Anthropic's commercial terms, information sent to Anthropic through Hope and Goodness is not used to train Anthropic's AI models. Anthropic may keep this data for a limited period for safety and legal purposes, as described in its own policies at anthropic.com/privacy.

• Hope's personality and approach come from written instructions created by Hope and Goodness, not from training on your conversations.

• If you use Hope's voice replies, the text of Hope's reply is sent to ElevenLabs so it can be read aloud to you.

• Safety check: to help keep you safe, each message you send to Hope is checked automatically on our server for signs that you may be at risk, such as thoughts of suicide or self-harm, or being in danger. If a sign is found, crisis resources are added to Hope's reply. This check does not store what you wrote. We keep only an anonymous daily count of how often it happens across the whole App, which is not linked to you or your account, so we can monitor and improve Hope's safety.

• Hope's memory note and your recent messages are stored in our database so that Hope can remember your journey. You can erase them at any time with Clear in the chat.

Hope's small helpers. Some tools use the same AI for small tasks, only when you use them and only if you have allowed it: for example sorting a brain dump into separate list items or notes, estimating the nutrients in a meal you describe, answering a question about a Bible verse, or writing a short reflection on your weekly Body & Soul answers. Only the text needed for that task is sent to Anthropic, under the same terms as above.

Hope is supportive, but Hope is an AI and can make mistakes. Hope is not a therapist and is not a substitute for professional mental health care, medical advice or crisis support. If you are in crisis, please contact your local emergency number or a crisis line straight away.

5. Family Lists and Tasks

Family lists let you share shopping lists and household tasks with people you live with or care for. They are optional.

• Who can see them: only the people in that list. A person joins only by entering an invite code that someone in the list chose to send them. Codes expire after 7 days.

• What they can see: the list's name, its items and tasks, the first name each person chose to show, and who added, was given or completed each item or task. They cannot see anything else in your App, such as your journal, mood check-ins or conversations with Hope.

• Reminders: if a task is given to you, or you set a reminder, we send a notification to your phone through our notification provider (Expo, and Apple or Google). The notification shows the task, for example "Family task reminder: Empty the dishwasher".

• Younger children: people under 16 should not have their own account. You can add a task for a younger child by typing a first name or nickname only. Please do not add any other information about a child.

• Leaving and removing: you can leave a list at any time, and the person who started a list can remove people or stop sharing it, which deletes it for everyone.

• When you delete your account: lists you started are deleted for everyone, and you are removed from lists you joined. Items and tasks you added to someone else's list stay on that list, because they belong to the shared list, and may still show the first name you chose. You can delete them before you leave, or ask us to remove your name from them.

Please only add what you are comfortable sharing with everyone in the list.

6. Your Health Information and Your Consent

Some of what you share in the App, such as mood check-ins, journal entries, Body & Soul information and conversations with Hope, can reveal information about your physical, mental or emotional health. Many privacy laws treat this as sensitive or "consumer health" information, and so do we.

• We collect and use this information only to provide the App's features to you, as described in this policy.

• We ask for your consent when you create your account and before you first use Hope.

• We never sell it, never use it for advertising, and only share it with the service providers who help us run the App (see section 7). It is never shown to the people in your family lists.

• You can withdraw your consent at any time by deleting the entries you no longer want kept or by deleting your account in the App (Settings, then Delete Account). Withdrawing consent means we can no longer provide the features that depend on this information.

7. Service Providers We Share Information With

We share information only with trusted service providers that help us run the website and the App. They may use it only to provide their services to us, under their own privacy policies and our agreements with them.

• Supabase: database, sign-in and file storage. Information involved: account, profile, photo, wellbeing and Body & Soul information, conversations, guide activity and favourites, family lists and tasks, notification tokens, usage counts. Privacy policy: supabase.com/privacy.

• Anthropic (Claude): writes Hope's replies and runs Hope's small helpers. Information involved: your messages to Hope, the context sent with them, and the text needed for a helper task. Privacy policy: anthropic.com/privacy.

• ElevenLabs: reads Hope's replies aloud (voice feature). Information involved: the text of Hope's replies. Privacy policy: elevenlabs.io/privacy.

• RevenueCat: manages subscriptions and free trials. Information involved: anonymous app user ID, subscription status and purchase history. Privacy policy: revenuecat.com/privacy.

• Expo: delivers push notifications. Information involved: notification token and the reminder's content, including family task reminders. Privacy policy: expo.dev/privacy.

• Apple: App Store distribution, payments, notifications on iPhone, Apple Health (read on your device only) and speech recognition for voice input. Information involved: purchase and payment details; your spoken words when you use voice input on iPhone. Privacy policy: apple.com/privacy.

• Google: Google Play distribution, payments, notifications on Android, Health Connect (read on your device only) and speech recognition for voice input on Android. Information involved: purchase and payment details; your spoken words when you use voice input on Android. Privacy policy: policies.google.com/privacy.

• Hostinger: hosts our website. Information involved: website Device Information and anything you submit on the website. Privacy policy: hostinger.com/privacy-policy.

• Analytics and advertising partners, such as Google or Meta: website analytics and advertising, only if you accept these cookies (never in the App). Information involved: cookie and device identifiers, IP address, pages viewed on the website. Privacy policy: each partner's own policy, for example policies.google.com/privacy and facebook.com/privacy/policy.

• YouTube (Google): plays Library videos inside the App (YouTube API Services). Information involved: IP address, device information and viewing activity, collected by YouTube when you play a video. Privacy policy: policies.google.com/privacy.

We may also disclose information if required by law (see section 17), or to a successor if Hope and Goodness is ever merged, sold or reorganised, in which case this policy would continue to apply to your information.

8. International Transfers

Hope and Goodness, LLC is based in the United States, and our service providers process information in the United States and other countries. If you use the App from outside the United States, including from the UK, the EU or Australia, your information will be transferred to and processed in the United States. Where the law requires it, we rely on our providers' standard safeguards for these transfers, such as the Standard Contractual Clauses.

9. Information Security

We use reasonable administrative, technical and physical safeguards to protect your information. App data is stored with Supabase, encrypted in transit (HTTPS/TLS) and at rest, and access is restricted so that each person's data is available only to their own account. The only exception is family lists and tasks, which are available only to the people in that list. Your profile photo is stored in your own folder and cannot be browsed by other users. You can also protect your journal and conversations on your device with an App PIN.

No method of storing or sending information over the internet is 100% secure, so we cannot guarantee absolute security.

10. How Long We Keep Information, and Deleting It

We keep your information for as long as your account is active, so that your journal, mood history, guide progress, family lists and Hope's memory of your journey stay available to you.

You can delete your account at any time in the App (Settings, then Delete Account), or by emailing hello@hopeandgoodness.com. When you delete your account, we delete your personal information within 30 days, including your notification tokens and the family lists you started, except where we must keep something to meet a legal obligation, and except items and tasks you added to other people's family lists, as explained in section 5. Information stored only on your device is removed when you delete the App. Copies in our providers' routine backups are removed on their normal backup cycle. Information already processed by Anthropic is handled under Anthropic's retention policies.

11. Your Rights

Everyone. You can ask to access, correct, download or delete your personal information at any time by emailing hello@hopeandgoodness.com. You can also delete your account yourself in the App. We will respond within the time the law where you live requires, and we will not treat you differently for using your rights.

UK and EU residents (UK GDPR and GDPR). You have the right to be informed, to access your information, to correct it, to have it erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. You can complain to your local data protection authority, or in the UK to the Information Commissioner's Office at ico.org.uk.

Australian residents (Privacy Act 1988). You can access and correct your information and complain to us. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

California and other US state residents. Depending on where you live, you may have the right to know what personal information we collect and how we use it, to access it, to correct it, to delete it, and to opt out of its sale or of targeted advertising. We do not sell personal information. If we use advertising cookies or pixels on our website, you can opt out of targeted advertising at any time by declining them in our cookie banner, by using a browser opt-out signal such as Global Privacy Control, or by emailing us. You may use an authorised agent to make a request, and you may appeal a decision by replying to our response.

Consumer Health Data (Washington, Nevada, Connecticut and similar laws)

This section is our consumer health data privacy notice.

• What we collect: mood check-ins and notes, wellbeing check-ins, journal entries, Body & Soul information (such as nutrition check-ins, meals you log and weekly reflections), conversations with Hope, and guide activity that may relate to your physical, emotional or mental health. Apple Health and Health Connect information stays on your device and is not collected by us.

• Where it comes from: directly from you, when you use the App.

• Why we collect it: only to provide the App's features to you, such as personalising Hope's replies and suggesting guides.

• Who we share it with: only the service providers in section 7 that need it to run the App (Supabase and Anthropic). We do not sell consumer health data, and it is never shown to the people in your family lists.

• Your rights: you can confirm whether we hold your consumer health data, access it, delete it and withdraw your consent, by emailing hello@hopeandgoodness.com or deleting your account in the App. If we decline a request, you can appeal by replying to our response.

12. Subscriptions and Payments

The App offers a subscription, with a free trial for eligible new subscribers, to access premium content. Payments are processed by Apple through the App Store on iPhone, or by Google through Google Play on Android. We do not receive or store your card details. Our subscription provider, RevenueCat, tells the App whether your subscription is active.

People you invite to a family list can join and use that list for free, without a subscription.

To manage or cancel your subscription, go to your Apple ID subscription settings on iPhone, or to Subscriptions in the Google Play Store on Android.

13. Age Requirements

Hope and Goodness is intended for people aged 16 and over. We do not knowingly collect personal information from anyone under 16, other than a first name or nickname that a family member may add to a family task, as described in section 5. If you believe someone under 16 has given us their information, please contact hello@hopeandgoodness.com and we will delete it promptly.

14. Cookies (Website)

Our website uses cookies and similar technologies, such as pixels:

• Essential cookies keep the website working, for example remembering your cart or your cookie choices. These are always on.

• Analytics cookies help us understand how visitors use the website, so we can improve it.

• Advertising cookies and pixels, such as those from Google or Meta, may be used to measure our marketing and to show our ads to people who have visited the website.

We only use analytics and advertising cookies and pixels if you agree to them in our cookie banner, and you can change your choice at any time. The companies that provide them may collect information such as your IP address, device identifiers and the pages you view, under their own privacy policies. We honour browser opt-out signals such as Global Privacy Control where the law requires it.

The App itself does not use cookies, advertising identifiers or advertising pixels, and nothing you do in the App, including your wellbeing information and conversations with Hope, is ever shared for advertising. Videos in the App's Library play through YouTube's own player, which may use its own cookies and similar technologies under Google's Privacy Policy (see section 15).

15. Links to Other Websites, Including Amazon

The website and the App link to other websites that we do not own or control, such as crisis line services and book listings. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.

Videos (YouTube API Services). The App uses YouTube API Services to play selected videos inside the App. Videos are streamed by YouTube, and when you play one, YouTube and Google may collect information such as your IP address, device information and viewing activity, under the Google Privacy Policy at policies.google.com/privacy. By watching videos in the App, you agree to the YouTube Terms of Service at youtube.com/t/terms. We do not receive information about your YouTube account, and we never charge to watch these videos.

Music and podcasts (Spotify). Our playlists and some podcasts open in Spotify, which handles your listening under Spotify's own privacy policy.

Some book links in the App and on the website are Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases. We do not share your personal information with Amazon. When you tap a book link and visit Amazon, Amazon may use its own cookies to record that you arrived from our link, under Amazon's own privacy policy.

16. Notifications and Emails

If you allow notifications, the App sends the reminders you turn on, such as a daily check-in, gentle nudges about a guide or habit, a weekly nudge about shopping items you marked "No rush", and family task reminders. You can turn them off at any time in the App's Settings or in your device's Settings. We do not send marketing notifications.

We send emails about your account when needed, such as sign-in and security messages. We send other emails only if you choose to receive them, which you can change at any time in the App's Settings or by using the unsubscribe link in any email.

17. Legal Disclosure

We will disclose information if required or permitted by law, for example to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud, or to respond to a government request.

18. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If we make significant changes, we will let you know in the App or on the website before they take effect.

19. Contact Us

For questions about this policy or your personal information, or to make a request about your rights, please contact:

Hope and Goodness, LLC

Email: hello@hopeandgoodness.com

Mailing address: 11175 Cicero Drive, Building 200, Suite 100, Alpharetta, GA 30022, USA

This Privacy Policy was last updated in October 2026.